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Parenting is the <br> ultimate creative act

Parenting is the
ultimate creative act

About us

We started Freestyle™ for you – and, in a (sort of selfish) way, for us. As parents ourselves, we wanted to create kids products that every generation could all feel great about. So, we reimagined diapers from the inside out, prioritizing performance, safety, and comfort. Because you deserve one less thing to keep you up at night.

Shop Skin Shield™ Diapers at Walmart

Shop Skin Shield™ Diapers at Walmart

Ethos and core values

Performance Meets Design

Performance Meets Design

Everything in our diaper bags was due for an upgrade, so we chose innovation—rethinking how diapers should function instead of just accepting the status quo. This means the highest performing, best-in-class, considered products you can rely on every time.

Performance Meets Design

Performance Meets Design

Everything in our diaper bags was due for an upgrade, so we chose innovation—rethinking how diapers should function instead of just accepting the status quo. This means the highest performing, best-in-class, considered products you can rely on every time.

Performance Meets Design

Performance Meets Design

Everything in our diaper bags was due for an upgrade, so we chose innovation—rethinking how diapers should function instead of just accepting the status quo. This means the highest performing, best-in-class, considered products you can rely on every time.

Meet the team

Meet the team

Freestyle was founded by two dads, Mike and Russ, who wanted better, cleaner, more practical kids products without the pandering, baby talk, and blowouts. Our journey started out with lots of research followed by innovation, testing, and insight-gathering. Along the way, we’ve built a community of creative parents who are also freestyling this whole parenting thing and trying to make the world a better place for the generations to come. We can’t wait for you to be part of it.

Modern families rule the world

We started Freestyle™ for you – and, in a (sort of selfish) way, for us. As parents ourselves, we wanted to create kids products that every generation could all feel great about. So, we reimagined diapers from the inside out, prioritizing performance, safety, and comfort. Because you deserve one less thing to keep you up at night.

Shop Skin Shield ™ <br> Exclusively at Walmart

Shop Skin Heading Icon Shield ™
Exclusively at Walmart

Button icon Shop Skin Button Text Icon Shield™

For parents, by parents
Don’t just trust us. Hear from our community why they love and trust Freestyle.

Instagram icon @taylor.dyne
"I am literally so excited about these. They are so nice. If you are looking for a new TCF diaper and you want something more affordable...definitely check out Freestyle from Walmart."
Instagram icon @cathrinmanningg
"I still don't understand how the paper towel was completely dry!!! If you're looking for a super soft & very absorbent diaper, you need to try these Freestyle diapers!"
Instagram icon @megtimmons
"If you are not using Freestyle diapers, you need to"
Instagram icon @nicolewebz
"It is so absorbent you can use it as an overnight diaper. It is so soft. The best thing about the diaper is it is TCF...these are actually really cost effective and very comparable to some non-TCF diapers."
Instagram icon @cathrinmanningg
"These diapers are so dang soft...the price point is actually reasonable....I love them so much"
Instagram icon @emmsab
"That's amazing. Wow."

Product launches, community fun, VIP drops, and more

Parenting is the Ultimate Creative Act.

Freestyle World, Inc.

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