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Skin Shield™ Diapers

14x better absorption, 7-layer skin protection, and Total Chlorine Free materials

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Ultra Clean 99% Water Wipes (3 pack, 216ct)

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Parenting is the ultimate creative act.

About us

We started Freestyle® for you – and, in a (sort of selfish) way, for us. As parents ourselves, we wanted to create kids products that every generation could feel great about. So, we reimagined diapers from the inside out, prioritizing performance, safety, and comfort. Because you deserve one less thing to keep you up at night.

Ethos and core values

Performance Meets Design

Everything in our diaper bags was due for an upgrade, so we chose innovation—rethinking how diapers should function instead of just accepting the status quo. This means the highest performing, best-in-class, thoughtful products you can rely on every time.

Safety First

When it comes to our products, safety is always our number one priority. We would never sell you anything we wouldn’t feel 100% comfortable using on our kids, from clean, non-toxic, and lab tested materials to superior construction and production.

By Parents, For Parents

Before we were parents, we were just, well, people. And though parenthood changes you forever, we also believe in holding onto our original senses of self. Freestyle is all about being free to parent and exist entirely in your own style.

Meet the team

Freestyle® was founded by two dads, Mike and Russ, who wanted better, cleaner, more practical kids products without the pandering, baby talk, and blowouts. Our journey started out with lots of research followed by innovation, testing, and insight-gathering. Along the way, we’ve built a community of creative parents who are also freestyling this whole parenting thing and trying to make the world a better place for the generations to come. We can’t wait for you to be part of it.

Imagined by parents, designed by experts.

Freestyle® reimagines diapers and baby care through high-performance innovation, clean materials, and thoughtful design.

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For parents, by parents

Hear from our community why they love and trust Freestyle. Then try it for youself.

"I still don't understand how the paper towel was completely dry!!! If you're looking for a super soft & very absorbent diaper, you need to try these Freestyle diapers!"

@cathrinmanningg

"I am literally so excited about these. They are so nice. If you are looking for a new TCF diaper and you want something more affordable, definitely check out Freestyle from Walmart."

@taylor.dyne